Resident List: Mailing To Multi-Family Households

More families are consolidating households these days. This trend finds two, three or even four families living under the same roof. Mailing to the right person when multiple families share one address can be a challenge for direct marketers.

Strategies to reach the right person in a home shared by several families:

• One per address – Select only one head of household, and your benefit is that only one mailing piece would be sent to the home.
• One per household – Let’s say three families live together. This option allows you to select all three individuals with unique last names. As a result, you reach three decision makers at one address, by getting three mailing pieces into the home.

Depending on the product or service offered, these different strategies spell s-u-c-c-e-s-s for direct marketers.

Till next blogging,

Edette

714.772.3282
edette@directlist.com