Mailing List Geography, Part 1 – What Are Some Common Selections?

The use of geography is one of the primary selections used to filter or target a mailing list. At the highest level a national marketer could plan to send a mailing to the entire United States. This is rarely done, however, as most marketers want to more precisely target their direct mail campaign. Below the national level a marketer could choose to mail to an entire state or could select certain counties within a state. The most common geographic select is at the zip code level. A typical zip code in an urban area might contain 8,000 to 10,000 households.

Take a look at mailing list counts by zip code by downloading free count reports.

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