Mailing List Geography, Part 2 – Want to Reach the Neighborhood Market?

For many marketers even the zip code is not granular or precise enough as they want to target their direct mail campaign to a specific neighborhood, for instance, around a store or restaurant location. Since each zip code is sub divided into postal carrier routes, this unit of geography can be used to more tightly target their direct mailing. The postal carrier route represents those deliveries made by a US Postal Service letter carrier. A typical route contains approximately 500 deliveries on average.

At an even more finite level, a mailing list can be targeted to the Zip+4 level. The finest sub division of the zip code is the Zip+4. This unit of geography typically represents one side of one city block in an urban area and contains approximately 5 households on average. Real estate agents and home improvement contractors often select their mailing lists using the Zip+4 to reach a very specific and tightly targeted group of households.

Take a look at maps of carrier route boundaries or download Resident List counts by carrier route.

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