Resident List Demographic Selections – Ethnic Marketing

Marketers who want to reach the African American, Hispanic American, or Asian American market can use the ethnic selections available on the resident list to do so. The ethnic make up of each carrier route (approximately 500 households) within each zip code is known and is compiled and updated using census data. Using this ethnic data for selection, the marketer can reach those carrier routes or pockets of households that are predominately, or contain a higher %, of the ethnic group that they want to target. Using this ability to hone in on populations that are made up of a specific ethnic group is an ideal way to filter the resident list and improve response rates and ROI.

If your product or service appeals to a specific ethnic group, consider using the ethnic selections available on the resident list.

Take a look at resident list counts by zip code and carrier route by downloading free count reports. The ethnic makeup for each carrier route is available.

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