Do You Want Names with Your Resident List?

Many direct mail marketers successfully mail the resident list (res/occ list) in its native form as a highly accurate and deliverable address list, but without the name of the recipient. The mailing piece is usually title addressed to RESIDENT.

However, there are marketers who want to use the resident list and take advantage of the increased personalization that results by have the recipient’s name on the mailing piece. Depending on the mailer, the offer, and the format of the mailing piece, testing has shown that using the recipient’s name will indeed increase the response rate and ROI. For those marketers the Resident Plus list is available. Resident Plus is created by matching the resident list to consumer databases and appending the head of household name from the consumer database to the resident list. On average, 80% of the addresses on the resident list are available with names.

The beauty of the use of Resident Plus is that in addition to increased response rates, the mailer is also able to take advantage of the lowest postage rates available under the Standard Mail category, ECR walk sequence saturation.

Consider use of the Resident Plus list that provides names on the resident list when planning your next direct mail campaign.

Take a look at resident list counts by zip code and carrier route by downloading free count reports.

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