Why is the Resident List the Most Deliverable List Available?

I feel confident making the claim that the resident list (res/occ list) is the most deliverable list available. The resident list delivery rate will always be higher than any named consumer or business list on the market. Based on 30 years of experience in the list business, I estimate the resident list to be deliverable in excess of 99.5%. Most consumer and business lists will be deliverable at between 80% and 95%. What explains this difference in deliverability?

First, the resident list is compiled and updated by the US Postal Service and their postal carriers who actually deliver the mail. This compilation and updating is done by the front liners who visit every mailbox in the US every day. They have intimate knowledge of all 150,000,000 delivery points in the country.

Second, the resident list contains accurate and complete secondary address information on all deliveries that require this information. Every delivery point that requires an apartment, unit, suite, or space number will have this information on the resident list. This information is often missing on named consumer and business lists and contributes to deliverability issues with these databases.

Third, the resident list does not have names. With the mobility in society and so many people and businesses moving, a named consumer or business list is aging and becoming less deliverable every day.

Consider the importance of deliverability when selecting a mailing list. By getting more of your mailing pieces delivered, your return on investment or ROI will improve.

Take a look at resident list counts by zip code and carrier route by downloading free count reports.

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