An article published in yesterday’s New York Times business section, A Clip-and-Save Renaissance, notes that coupon use has risen dramatically during the past year as the economy has been in recession. It notes that even though “it may be the digital age, when it comes to pinching pennies, most consumers are opting for a method that is well over a 100 years old: the paper coupon.” Not only has coupon redemption risen 23 percent during the first of half of 2009, paper coupons account for 99.5 percent of the coupons redeemed in the country.
The resident list is the primary list used by many coupon mailers who mail coupons in envelopes, printed in magazines or publications, or as part of a self-mailer.
Take a look at resident list counts by zip code and carrier route by downloading free count reports.
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Thursday, September 24, 2009
Friday, September 11, 2009
Do You Want to Reach Businesses?
Some direct mail marketers offer products and services that are targeted to businesses. A simple example might be a fast food restaurant that wants to reach businesses around their location with a coupon offer to drive lunch traffic. Since the resident list (res/occ list) reaches all addresses that are delivered by the US Postal Service, there are over 10 million addresses that the USPS identifies as business deliveries. Business marketers can tap into this subset of business addresses to reach their target market. The business list can be targeted geographically at the zip code or carrier route level. But, since this is an address-only list, demographic targeting by SIC code, employee size, sales size, etc. is not possible. Address quality for the occupant business list is excellent since the USPS maintains the address database and deliverability is close to 100%. If the marketer wants to reach both residences and businesses, they can mail to an integrated list containing both types of addresses sorted in postal carrier walk sequence so that they can take advantage of the lowest postage rates possible.
In summary, the business addresses that are part of the resident list offer a great opportunity for marketers who want to reach a business audience with high deliverability and the lowest postage cost possible.
Take a look at resident list counts by zip code and carrier route by downloading free count reports. Business counts are included.
Sign up for a free e-newsletter that provides mailing list tidbits.
In summary, the business addresses that are part of the resident list offer a great opportunity for marketers who want to reach a business audience with high deliverability and the lowest postage cost possible.
Take a look at resident list counts by zip code and carrier route by downloading free count reports. Business counts are included.
Sign up for a free e-newsletter that provides mailing list tidbits.
Thursday, September 3, 2009
Who Actually Uses a Resident List?
In this blog I am going to provide you with a list of companies and businesses I have known who successfully use the resident list (res/occ list) for their direct mail marketing efforts.
Here you go—dry cleaners, restaurants, companies who mail coupons in envelopes, newspapers, magazine publishers, mailing houses, hospitals, printers, event promoters, health insurance companies, churches, house cleaning services, funeral homes, pennysaver-type shoppers, water districts, bus companies, non-profits, trash pick up services, telecom companies, automotive repair services, cable television providers, marriage mail companies, hair salons, nail salons, advertising agencies, dentists, health clubs and gyms, colleges—2 year and 4 year, insurance agents, marketing communication companies, graphic designers, house painters, banks, vineyards, spas, fast food chains, coupon magazines, and doctors.
And this is just a partial list! These companies and businesses use the resident list because it allows them to mail to households in their geographically targeted market trading area. They can select or filter homes, apartments, and mobile home spaces to reach just the right audience. And, they mail at the lowest postage rates available! Most of these companies are repetitive mailers who send out messages weekly, monthly, quarterly, or yearly as part of their on-going marketing efforts to acquire new customers.
Should you being using the resident list to help grow your business?
Take a look at resident list counts by zip code and carrier route by downloading free count reports.
Sign up for a free e-newsletter that provides mailing list tidbits.
Here you go—dry cleaners, restaurants, companies who mail coupons in envelopes, newspapers, magazine publishers, mailing houses, hospitals, printers, event promoters, health insurance companies, churches, house cleaning services, funeral homes, pennysaver-type shoppers, water districts, bus companies, non-profits, trash pick up services, telecom companies, automotive repair services, cable television providers, marriage mail companies, hair salons, nail salons, advertising agencies, dentists, health clubs and gyms, colleges—2 year and 4 year, insurance agents, marketing communication companies, graphic designers, house painters, banks, vineyards, spas, fast food chains, coupon magazines, and doctors.
And this is just a partial list! These companies and businesses use the resident list because it allows them to mail to households in their geographically targeted market trading area. They can select or filter homes, apartments, and mobile home spaces to reach just the right audience. And, they mail at the lowest postage rates available! Most of these companies are repetitive mailers who send out messages weekly, monthly, quarterly, or yearly as part of their on-going marketing efforts to acquire new customers.
Should you being using the resident list to help grow your business?
Take a look at resident list counts by zip code and carrier route by downloading free count reports.
Sign up for a free e-newsletter that provides mailing list tidbits.
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