An article published in yesterday’s New York Times business section, A Clip-and-Save Renaissance, notes that coupon use has risen dramatically during the past year as the economy has been in recession. It notes that even though “it may be the digital age, when it comes to pinching pennies, most consumers are opting for a method that is well over a 100 years old: the paper coupon.” Not only has coupon redemption risen 23 percent during the first of half of 2009, paper coupons account for 99.5 percent of the coupons redeemed in the country.
The resident list is the primary list used by many coupon mailers who mail coupons in envelopes, printed in magazines or publications, or as part of a self-mailer.
Take a look at resident list counts by zip code and carrier route by downloading free count reports.
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