Do You Want to Reach Businesses?

Some direct mail marketers offer products and services that are targeted to businesses. A simple example might be a fast food restaurant that wants to reach businesses around their location with a coupon offer to drive lunch traffic. Since the resident list (res/occ list) reaches all addresses that are delivered by the US Postal Service, there are over 10 million addresses that the USPS identifies as business deliveries. Business marketers can tap into this subset of business addresses to reach their target market. The business list can be targeted geographically at the zip code or carrier route level. But, since this is an address-only list, demographic targeting by SIC code, employee size, sales size, etc. is not possible. Address quality for the occupant business list is excellent since the USPS maintains the address database and deliverability is close to 100%. If the marketer wants to reach both residences and businesses, they can mail to an integrated list containing both types of addresses sorted in postal carrier walk sequence so that they can take advantage of the lowest postage rates possible.

In summary, the business addresses that are part of the resident list offer a great opportunity for marketers who want to reach a business audience with high deliverability and the lowest postage cost possible.

Take a look at resident list counts by zip code and carrier route by downloading free count reports. Business counts are included.

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