Who Actually Uses a Resident List?

In this blog I am going to provide you with a list of companies and businesses I have known who successfully use the resident list (res/occ list) for their direct mail marketing efforts.

Here you go—dry cleaners, restaurants, companies who mail coupons in envelopes, newspapers, magazine publishers, mailing houses, hospitals, printers, event promoters, health insurance companies, churches, house cleaning services, funeral homes, pennysaver-type shoppers, water districts, bus companies, non-profits, trash pick up services, telecom companies, automotive repair services, cable television providers, marriage mail companies, hair salons, nail salons, advertising agencies, dentists, health clubs and gyms, colleges—2 year and 4 year, insurance agents, marketing communication companies, graphic designers, house painters, banks, vineyards, spas, fast food chains, coupon magazines, and doctors.

And this is just a partial list! These companies and businesses use the resident list because it allows them to mail to households in their geographically targeted market trading area. They can select or filter homes, apartments, and mobile home spaces to reach just the right audience. And, they mail at the lowest postage rates available! Most of these companies are repetitive mailers who send out messages weekly, monthly, quarterly, or yearly as part of their on-going marketing efforts to acquire new customers.

Should you being using the resident list to help grow your business?

Take a look at resident list counts by zip code and carrier route by downloading free count reports.

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