Make the Most of the Holiday Season

Halloween is right around the corner and Thanksgiving and Christmas will be here before we know it. For many marketers the holiday season represents a unique business opportunity because many consumers open their wallets at this time of the year and up their spending. For most retailers the holidays and the 4th quarter represent their highest quarter for sales and profits. For non-profits this time of the year is also the time when they receive their highest level of donations as many find themselves feeling generous to those who have needs (and many also time their donations at year end to maximize their tax deductions). Churches, too, find that this is the time of year when people are moved to attend religious services. Home improvement, painting, and interior design businesses thrive at this time as the holiday hostess and host want to spruce their home up so that it looks its best for holiday guests and visitors.

What does all this have to do with the resident list? Well, many of the successful businesses and organizations noted above—retailers, non-profits, churches, and home improvement services—promote their businesses and causes using direct mail marketing. In addition, many use the resident list as their list of choice to reach their target audience—in the right neighborhood, around their store or church location, and reaching those with the right demographics. I hope that you already have your holiday direct mail campaigns planned and organized. If not, there is still time to make this most of this special time of the year. But, don’t wait, get started now!

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