Want to Reach More of Your Potential Market?

Recently our Sales Manager told me of a creative solution she implemented to help one of our clients reach more of their potential market. The client operates a national chain of dental offices. Their normal marketing consists of reaching all the carrier routes that have a median income of at least $35,000 and are within 8 miles of an office. They use the resident list to reach this market and enjoy all the benefits of using this type of list which include delivery to every address within the carrier routes that meet the income and distance criteria, a low $/M list cost, and the lowest postage cost possible.

However, since there are carrier routes within 8 miles of their offices that they are not reaching due to the income limitation, the client was looking for possible ways to profitably reach more of their market within these carrier routes. In a strategy session to discuss marketing tactics and better understand how their business generates profit, we realized that households with children between the ages of 7 and 18 have high profit potential based on normal on-going dental hygiene and maintenance needs plus the prevalent need for orthodontia. To reach this highly profitable potential market we tapped the consumer list to select at the household level those households containing children in the target age range that met the income criteria. This is a market not penetrated before and the initial results from their direct mail campaigns have been very encouraging.

Consider combining household selects from the consumer list with your resident list mailings to reach more of your potential market.

Take a look at resident list counts by zip code and carrier route by downloading free count reports.

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